Don Kilcoyne • Writer • Designer • Creative Director
Branding and Promotion
Holyoke Medical Center
Researched, developed and launched a new brand positioning, “Setting a New Standard in Patient Care” with a comprehensive external and internal marketing campaign that includes print, digital, TV and radio advertising as well as print collateral and motivational in-hospital communications.
For Holyoke Medical Center video samples, go here.
The Elisabeth Morrow School
Helped revitalize The Elisabeth Morrow School (Englewood, N.J.), which had been suffering from declining enrollment, increased competition, shifting demographics and poor morale by rebranding the school internally and externally with a research-based messaging program that includes print, digital advertising, video and radio.
Other brand launches and support
Of the great brands I've worked with, these were simply the most fun. Of these, I developed the brand launch positioning for UCompareHealthCare.com, Vanishing Point and Worldspace Satellite Radio.
© 2016 Don Kilcoyne